How I Wasted an Hour of My Life in a Line at Fun Donuts

No Photos Please. Syeah right...

I’ve finally resolved and made up my mind that I will stand in line at Fun Donuts, however long it might be and take home some donuts. I joined behind a guy wearing Cara Melayu, which I guess was a bank worker during the lunch time break and Friday prayers break. In any case I thought I’d presevere and wait out the line.

The first alarm came on in my head seeing the display cabinet that was supposed to display the donuts was empty. I thought maybe they’re doing brisk business, so I guess they sold out all the morning’s lot. I chalked it up as good business, and thought nothing of it.

The second alarm came on seeing they had a lot of boxes at the ready with notes in them, which looked like phone orders coming in and they’re frantically filling those orders. Ok, I thought I might do the same next time, and maybe get their phone number after I got my box of donuts.

Then the series of alarms came up when people had to wait at the counter for the donuts to be done from the frying and the decorating. And even then, after every batch done, they would be snapped up by the other customers in front of me. All of it in some instances. The word I described that act is not fit to print, but hey, they’re entitled to it as they waited in line as well before me.

Then came a couple of people just blatantly ignoring the 15 to 20 strong line and just casually pick up their phone orders. The magnitude of under the breath curses increased, but I reasoned I should’ve done the same.

This was all while I was in line for 10 minutes mind you.

Then came the next fresh batch of donuts. 6 or so, none went into the display cabinet, it all went to the people at the counter and some went to the awaiting boxes denoted for the phone order. This would happen 8 or 9 times during my standing in line. Ok people still have the right to do that, and I even contemplated to do the same, but as I looked to the people behind me, they might think I’d be an asshole, so I figured just spread the wealth and pick whatever is left at the counter, and have one or two of my own choosing.

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Problem is the counter is still empty, and the ones that are there, was like meh. But it’s ok, at least if I can get some chocolate covered donut fix I’d be fine. Inch by inch, and at last I came to the counter.

Then I think the final wailing siren came on when one of the lady at the counter non chalantly ignores the guy that was right in front of me that ordered some items from the menu. She just nodded for a bit when the guy said his order, loses interest, and sinks down to behind the counter. Odd… I thought…

Then I finally snapped when they stopped all their activities, and one of the cook behind the counter lifted out what looked like the conveyor that cooks the donuts (for a predetermined time) and start tinkering with it. Everyone had a concerend look on their faces, not knowing what to do. I knew something was wrong as I had a direct view of the chaos, and the inactivity, if that makes sense. And then came the request for me to stop taking photos, as if they don’t want the world to know about the debacle.

And all they had to say was “Sorry ah…” and some other things about not taking orders and not knowing when they can start back up again.

I walked off and yelled “F- THIS S#!T!” which I guess startled everyone there, including the ones in line.

Next time you inconsiderate jerk faces want to do a business, do it properly. Hell, if I was a pissed off food safety officer waiting in that line, I’d shut your place down for improper food safety precautions. If I was a pissed off fire marshall, I’d shut your place down because of fire hazard. Hell, if I was a pissed off monkey, I’d fling poo to your premises. But I’m just a pissed off blogger, who demands respect for his time.

Don’t just have one machine to do everything. Good business sense should have a backup plan.

Don’t take orderes from the phone because it alienates and belittles the consumer who’s waiting in line for your product. Good business sense should value its customers, who are ready to pay, right in front of you.

Don’t think you can just make the donuts on the spot for customers. Because evidence shows you don’t have that capacity to do that. Good business sense should know their business capacity.

Don’t think just because you’re (in)famous you can do whatever you want to your customers. Good business sense should know the risk and fickle nature of Bruneian consumers.

I guess you jerk wads don’t have good business sense.


  1. Zul February 16, 2008

    The donuts does not taste that good, and in my EXPERT opinion, is not worth the long wait.

  2. rosie February 17, 2008

    ahh the famous 1 hr line up.. but whenever i went there.. it was quiet jua hehe. i would never que for anything…

    and i love love love this post 🙂

  3. AmaL February 18, 2008

    U sure know how to rant jam.. hehe!! Well.. let’s hope that once d branch at Qlap opens, it’ll b much better lah. Btw.. fun donuts punya no d yayasan is 2232363. Hehe!!

  4. SoulJah February 18, 2008

    Well, this site started out to be a rant site, so I guess after 7 years I still got what it takes. Well, with less swearing of course.

  5. Marriz February 25, 2008

    damn.. aku pun mental tu kali mun kana buat catu.. hehee..

  6. khaliq March 9, 2008

    dapat gambar kan broo?i was there last time…brought my camera there…baru jua aku kan setting sudah tia macam kana halau.but, inda apa, the donut taste good…nyaman hati ku slajur.hahahaha

  7. SoulJah March 10, 2008

    Apparently, by her reaction in my pic, you can’t. That’s not gonna stop me though.

  8. Anonymous March 10, 2008

    hey souljah, friend of Zul,just wanted to let you know that you title heading for the word ‘ruminatons’, wrong spelling mate, ruminations. just wanted to do you a favour. interesting rant. enjoy your writing

  9. SoulJah March 10, 2008

    Oh god how the heck didn’t I notice that. It’s been there for ages. Thanks dude. It’s always good for people to appreciate this stuff.

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